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Cutting SaaS spend by 20% isn’t about negotiating better contracts—it’s about fixing your data flow. Revenue leaders are great at choosing tools for specific jobs. The real challenge? Retroactively connecting those tools to get a complete view of the customer journey. When your tech stack is a patchwork of disconnected systems, you end up with data silos, manual exports, and wasted time. At Durham Data, we help B2B startups and SMBs build scalable, integrated ecosystems—not

Your team’s time is too valuable to waste on reconciling conflicting reports or chasing down data across disconnected systems. Yet that’s exactly what happens when your revenue data lives in silos. Sales, marketing, and customer success each operate in their own world, and the result is slow decisions, incomplete attribution, and missed opportunities. A modern data strategy changes that. It gives you a clear, centralized view of what’s working—and what’s not—so you can double

We’ve heard it before. One of the most common issues our clients face is trying to understand what's working and what’s not and where spend should be redirected. SOME ads convert. Others flop. But tracking these leads down the funnel is nearly impossible without a centralized data source. This allows all of the revenue tools to store their data so we can match it all up. Each tool tells its part of the story, allowing the combined data to paint a complete picture of your ne

In today's world, data is everywhere, and it's changing how small businesses operate. Many small business owners feel overwhelmed by the amount of data at their fingertips. The truth is, harnessing this data can open up incredible opportunities for growth. By working with data consulting experts, small businesses can transform their data into actionable insights that lead to increased revenue. This blog post explores the benefits of data consulting services and how these part